Artis is a licensed financial services professional with over 10 years of experience in the industry.  He is insurance and securities licensed to conduct business in various states throughout the US, and holds a bachelor's degree in Marketing. Artis' tenacity has helped him earn many awards throughout his career, including one in which he was recognized for having a perfect weekly sales streak for over two years straight.  Artis credits his success to the consistent application of the principles outlined in this book.